Addvisors is the second US based agency to sign a reseller contract with the largest Russian search engine addvisors.The Russian search market is very different from the US market, because Google and Yahoo! don’t have the huge market shares as they do here - Yandex is Russia’s biggest search engine with a market share of 60%, while Google, Yahoo! and MSN together only have around 10%. Eastern Europe is a huge market developing very fast and Russia being the biggest country in Europe having almost 150 millions inhabitants is an attractive market for European and American companies. Until now it has been quite difficult to get through to the Russian consumers with online marketing, because the ‘traditional’ search engines like Google, Yahoo! and MSN has a very low market share in Russia.
US clients have been asking about the Russian market and how to advertise there for a long time. If it was any other country in Europe I would recommend using Google, Yahoo! and MSN in the local language, but with only around 10% reach we needed to do something about the situation – Kim Frederiksen, CEO / Partner Addvisors Las Vegas.
To be able to help our clients Addvisors contacted Yandex and the result is one of the first US contract with the Russian search engine. This cooperation will give our clients access to the Russian market through the Yandex Pay Per Click program.
I see this contract with Yandex as a huge advantage for Addvisors and our clients. Addvisors is not only among the first companies in the US to provide this service, but our offices in Europe are also among the first ones in their countries. It seems like the language barrier has been very big here and I guess our office in Lithuania was what could make it happen for us. Our office in Lithuania has employees speaking a native Russian, which is a necessity when wanting to do pay per click advertising on Yandex – the advertisement should of course be in Russian, but the booking interface is also in Russian - Kim Frederiksen.
Addvisors is now capable of offering one contact point – no matter which country or market your company would like to target a Pay Per Click campaign.
US clients have been asking about the Russian market and how to advertise there for a long time. If it was any other country in Europe I would recommend using Google, Yahoo! and MSN in the local language, but with only around 10% reach we needed to do something about the situation – Kim Frederiksen, CEO / Partner Addvisors Las Vegas.
To be able to help our clients Addvisors contacted Yandex and the result is one of the first US contract with the Russian search engine. This cooperation will give our clients access to the Russian market through the Yandex Pay Per Click program.
I see this contract with Yandex as a huge advantage for Addvisors and our clients. Addvisors is not only among the first companies in the US to provide this service, but our offices in Europe are also among the first ones in their countries. It seems like the language barrier has been very big here and I guess our office in Lithuania was what could make it happen for us. Our office in Lithuania has employees speaking a native Russian, which is a necessity when wanting to do pay per click advertising on Yandex – the advertisement should of course be in Russian, but the booking interface is also in Russian - Kim Frederiksen.
Addvisors is now capable of offering one contact point – no matter which country or market your company would like to target a Pay Per Click campaign.
1 comentario:
A very interesting news!
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